Best UGC Video Creation Services for Real Estate Marketing

In today’s hyper‑competitive real estate market, authentic storytelling and social proof are essential to capturing buyer attention. While traditional property photos and staged tours are still valuable, User‑Generated Content (UGC) video has emerged as a powerful way to showcase homes in a real‑world context.

UGC video in real estate harnesses content created by past clients, visitors, buyers, and local residents. These videos often feel more authentic and relatable than polished studio footage because they show real experiences—unfiltered and engaging. For digital marketers and real estate professionals, leveraging the best UGC video creation services can significantly increase engagement, build trust, enhance property credibility, and ultimately drive conversions.

In this article, we’ll explore top platforms and services that help real estate professionals generate, curate, and publish UGC videos that resonate with today’s buyers.

What Makes UGC Videos Effective in Real Estate?

Before diving into tools, let’s look at why UGC videos have unique value in real estate marketing:

• Authenticity & Trust: Buyers relate more to videos from actual visitors or residents than to scripted content.
• Higher Engagement: UGC videos often perform better on social platforms like Facebook, Instagram, TikTok, and YouTube.
• Social Proof: Seeing real people endorse a neighborhood or property increases credibility.
• Variety of Perspectives: UGC provides multiple angles—walkthroughs, neighborhood vibes, lifestyle moments, and emotional responses.

Top UGC Video Creation Services for Real Estate

Here’s a breakdown of the best tools and platforms that real estate marketers can use to collect, generate, and leverage UGC video effectively:

1. TikTok For Real Estate UGC

Platform Type: Social network / UGC generator
Best For: Viral engagement, short‑form tours, neighborhood insights

TikTok is one of the most powerful platforms for real estate UGC because it encourages authentic, short‑form video content that resonates with modern buyers.

Why It Works for Real Estate:

• Users create natural walkthroughs and personal reactions.
• Realtors can start branded hashtags (e.g., #HomeTourTuesday).
• Easy to repurpose UGC across other platforms.

Tips for Real Estate UGC on TikTok:

• Encourage open house visitors to tag your profile.
• Celebrate neighborhood testimonials from residents.
• Use trending sounds to increase discoverability.

2. Instagram Reels & Stories

Platform Type: Social network
Best For: Short, shareable UGC video content

Instagram remains a go‑to channel for real estate marketers because of its visual focus and integrated video features.

Why It Works:

• Reels for quick walkthroughs, buyer testimonials, and neighborhood clips.
• Stories for live Q&A and visitor‑generated clips from open houses.
• Ability to promote UGC with hashtags like #MyNewHome or #HouseHunters.

Bonus: Instagram’s shopping and tag features let you link to property listings directly from UGC posts.

3. YouTube Shorts & Long‑Form UGC

Platform Type: Video platform
Best For: Deep‑dive tours and testimonial compilation

While YouTube is traditionally known for longer content, YouTube Shorts has quickly become a UGC hotspot—ideal for property highlights and client stories.

Why It Works:

• Offers both short and long‑form video options.
• Long‑form testimonial videos can be repurposed as family stories (“Our closing day!”).
• Adds SEO value—YouTube videos show up in Google search results.

4. Taggbox UGC Video Aggregator

Platform Type: UGC curation and display tool
Best For: Collecting UGC from multiple platforms and displaying on websites

Taggbox helps real estate brands gather UGC from TikTok, Instagram, Facebook, and YouTube, and embed those videos right into their property pages or landing pages.

Key Features:

• Embedded UGC galleries on property listings
• Automated moderation and filter tools
• Analytics to track engagement

Why It’s Great for Real Estate:
Taggbox turns scattered UGC into a curated wall of social proof—perfect for open house landing pages, sale announcements, and community testimonials.

5. Yotpo for Real Estate Testimonials

Platform Type: Review + UGC video platform
Best For: Collecting and displaying testimonial videos

While traditionally used in e‑commerce, Yotpo excels at collecting video testimonials from clients after closing.

Key Features:

• Automated request emails for testimonials
• Display video reviews on your website
• Integrations with CRM systems

Why Real Estate Marketers Love It:
After a successful sale, asking happy clients for a quick video testimonial isn’t just good marketing—it builds trust with future buyers.

6. InVideo for UGC Video Production

Platform Type: Video editing & creation tool
Best For: Transforming raw UGC footage into professional videos

InVideo helps digital marketers take user‑generated clips and polish them for brand distribution across platforms.

Key Features:

• Pre‑built real estate video templates
• Easy drag‑and‑drop UGC clip editing
• Branding tools (logos, text overlays, music)

Why It’s Valuable:
Not all UGC video comes out perfect. InVideo helps refine and stylize raw clips—turning visitor shots into shareable social media content.

Strategies to Maximize UGC Video in Real Estate Marketing

Integrating UGC into your marketing strategy is more than just posting customer videos. Here’s how to maximize impact:

Capture at Every Touchpoint

• Invite visitors to share Instagram stories or TikTok clips during open houses.
• Provide a dedicated hashtag (e.g., #LiveLocalWithUs) you can easily track.

Incentivize Shares

• Offer small incentives (local gift cards, home‑care kit) for open house visitors who post videos tagging your brand.

Feature UGC in Paid Ads

• Repurpose authentic testimonials or walkthrough videos in paid campaigns on Meta/Instagram and TikTok.

Layer UGC into Your CRM

• Tag UGC submissions to specific listings so you can build a library of video content tied to each property.

Conclusion

UGC video has become an essential tool for digital marketers in real estate. With platforms like TikTok, Instagram, YouTube, and tools like Taggbox, Yotpo, and InVideo, real estate professionals can collect, curate, and amplify genuine buyer and visitor experiences. This not only humanizes your brand but builds trust and drives more conversions than traditional staged content alone.

Whether you’re showcasing stunning interiors, highlighting neighborhood vibes, or sharing heartfelt client testimonials, the right UGC video creation service can elevate your real estate marketing strategy in a meaningful and measurable way.

Written by

Merlio