How to Outsource Content Writing: Essential Steps and Best Platforms

What is Outsourcing Content Writing?

Outsourcing content writing involves hiring external writers to produce content for your business instead of relying solely on an in-house team. This strategy ensures a consistent flow of high-quality content while optimizing costs and resources.

Key Aspects of Outsourced Content Writing:

• Content Ideation & Planning: Developing content strategies, topics, and outlines.
• Writing & Editing: Crafting well-researched blog posts, articles, and landing pages.
• SEO Optimization: Ensuring content ranks well on search engines.
• Multimedia Content Creation: Incorporating visuals, infographics, and videos.

When Should You Consider Outsourcing Content Writing?

1. Struggling to Meet Content Demands

If your in-house team can’t keep up with content production, outsourcing can help maintain a steady publishing schedule without overwhelming your team.

2. Need for Specialized Expertise

Hiring writers with industry-specific knowledge ensures well-researched, high-quality content that aligns with your business needs.

3. Cost Efficiency

Outsourcing allows you to scale content production without incurring the high costs of full-time salaries and benefits.

4. SEO-Focused Content Creation

Hiring experienced SEO writers improves search rankings and enhances organic traffic.

5. Multi-Format Content Needs

If you require blogs, whitepapers, social media content, or product descriptions, outsourcing provides access to experts in diverse content formats.

Outsourcing vs. In-House Content Writing: A Comparison

CriteriaOutsourced ContentIn-House WritersQuality ControlVaries based on the writer’s experienceEasier to maintain consistent qualityExpertiseAccess to a global talent poolDeep understanding of company cultureScalabilityEasily adjustable based on needsLimited by internal resourcesCostCost-effective for specific projectsHigher ongoing costsResource ManagementNo training investment neededRequires continuous skill developmentFlexibilityHire as neededLong-term commitment

How to Outsource Content Writing: Step-by-Step Process

1. Define Content Needs and Budget

Clearly outline your goals, target audience, and budget. Decide whether you’ll pay per word, per article, or on a retainer basis.

2. Identify the Right Type of Writer

• Generalist Writers: Cover various topics.
• Specialist Writers: Focus on niche industries.
• SEO Writers: Optimize content for search engines.
• Copywriters: Craft persuasive sales-driven content.

3. Develop a Content Plan

Create a content calendar outlining topics, deadlines, and key performance indicators.

4. Vet and Select Writers

Review portfolios, request writing samples, and evaluate expertise before hiring.

5. Set Clear Expectations and Deadlines

Provide detailed briefs, brand guidelines, and expectations to ensure high-quality content.

6. Provide Resources and Support

Share industry insights, SEO tools, and relevant research to help writers align with your content strategy.

7. Implement a Feedback and Revision Process

Constructive feedback ensures content improvements and maintains consistency.

8. Monitor Content Performance

Track metrics such as engagement, traffic, and conversions to refine your strategy.

10 Best Platforms for Outsourcing Content Writing

1. Upwork – Best for Freelancers

Hire skilled writers for various content types with flexible pricing.

2. Fiverr – Budget-Friendly Options

Ideal for small businesses needing affordable, quick content.

3. Textbroker – Best for Bulk Orders

Offers quality-tiered writing for companies requiring high-volume content.

4. Verblio – Niche-Specific Content

Connects businesses with industry-experienced writers.

5. ClearVoice – High-End Content Strategy

Great for content marketing campaigns and premium-quality writing.

6. WriterAccess – Scalable Content Teams

Provides vetted writers and translators for SEO-driven content.

7. Draft – Best for Ongoing Content Production

Subscription-based service for high-quality, regular content needs.

8. Copify – Full-Service Content Marketing

Includes content creation, SEO, and digital marketing services.

9. Contently – Enterprise-Level Content Solutions

Specialized for large-scale content production and strategy.

10. PeoplePerHour – Best for Small Businesses

Offers freelancers for budget-conscious businesses needing custom content.

Best Practices for Managing Outsourced Content

• Provide Clear Briefs: Define content goals, target audience, and SEO requirements.
• Give Constructive Feedback: Ensure alignment with brand voice and expectations.
• Avoid Content Mills: Opt for experienced, specialized writers.
• Track Performance: Use analytics to measure engagement and ROI.
• Focus on Long-Term Relationships: Building strong writer partnerships leads to better consistency and quality.

Frequently Asked Questions (FAQs)

1. How much does outsourcing content writing cost?

Costs vary based on experience and project complexity. Rates typically range from $0.05 to $1 per word or $100 to $500 per article.

2. How can I ensure high-quality outsourced content?

Select experienced writers, provide detailed briefs, and establish a structured feedback process.

3. Can I outsource SEO-optimized content?

Yes, hiring SEO writers ensures better search rankings and visibility.

4. How do I maintain my brand voice when outsourcing?

Create brand guidelines, review drafts, and collaborate with writers to ensure consistency.

Outsourcing content writing can be a game-changer for businesses looking to scale efficiently. By following these steps and using the right platforms, you can achieve high-quality, engaging, and SEO-optimized content tailored to your needs.