April 19, 2025|16 min reading
Master the Art of Writing Professional Quotation Emails

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Writing a professional and effective quotation email is a crucial step in establishing business relationships and securing the goods or services you need. Whether you're requesting a quote from a new supplier or responding to an inquiry, a well-crafted email ensures clarity, professionalism, and a quicker path to a successful transaction.
This comprehensive guide will walk you through the essential components of a quotation email, provide a simple format to follow, and offer 7 practical samples covering various scenarios.
Why Your Quotation Email Matters
When seeking out the perfect supplier or service provider, the initial contact often involves requesting a detailed breakdown of pricing, terms, and project scope. This request is typically made via a quotation email. A clear, concise, and professional email not only helps you get the information you need efficiently but also sets a positive tone for potential business partnerships.
For suppliers responding to a request, a professional quotation email demonstrates reliability and makes it easy for potential customers to understand your offering and terms.
Essential Components of a Quotation Email
A well-structured quotation email, whether you are requesting or providing one, should be easy to read and contain all necessary information. Here are the key parts:
The Subject Line: Make it Clear and Concise
The subject line is the first thing your recipient sees. It should immediately convey the email's purpose. A clear subject line helps the recipient prioritize and route your email correctly.
- Tips for Requesting a Quote: Include "Quotation Request," the product/service name, and optionally your company name or a deadline.
- Tips for Responding to a Quote: Use "Quotation Provided," the product/service name, and reference the original request or company name.
Examples of Effective Subject Lines:
- Quotation Request: [Product/Service Name] - [Your Company Name]
- Request for Quotation - [Your Company Name] - Deadline: [Date]
- Inquiry Regarding [Product/Service Name] Pricing
- Quotation for [Product/Service Name] - Ref: Your Request
- Response to Quotation Request - [Your Company Name]
The Email Body: Detail Your Needs or Offerings
The body of the email is where you provide or request the specifics.
For Requesting a Quote:
- Greeting: Start with a polite and professional salutation (e.g., "Dear [Recipient's Name]").
- Introduction: Briefly introduce yourself or your company and state the purpose of your email – that you are requesting a quotation.
- Description of Requirements: Clearly and precisely outline the products, services, or project details for which you need a quote. Be as specific as possible regarding quantity, specifications, required features, or scope of work.
- Information Requested: List the specific details you need in the quotation, such as itemized costs, unit pricing, bulk discounts, delivery terms, payment terms, warranty information, or terms and conditions.
- Attachments: Mention any supporting documents attached, such as specifications, drawings, or RFPs (Request for Proposal).
- Deadline: Specify when you need the quotation by.
- Call to Action/Closing: Politely ask them to send the quote and provide contact information for any questions they may have.
For Responding to a Quote Request:
- Greeting: Start with a polite and professional salutation.
- Thank You: Thank the recipient for their interest and for the opportunity to provide a quotation.
- Reference: Refer back to their original request.
- Provide the Quotation: Clearly present the quotation. Using bullet points, tables, lists, or attaching a separate document (like a PDF) is highly recommended for clarity.
- Address Requirements: Ensure you address all the specific details and questions raised in their request.
- Terms and Conditions: Clearly state your terms and conditions, including payment terms, delivery schedule, validity of the quote, etc.
- Contact Information: Provide your contact details for any follow-up questions.
- Closing: Reiterate your interest in working with them and end with a professional closing.
The Email Closing: Professionalism and Contact Details
End your email professionally.
- Closing Remark: Use a polite closing like "Thank you for your attention," "Sincerely," or "Best regards."
- Signature: Include your full name, title, company name, email address, and phone number.
7 Quotation Email Samples
Here are sample templates covering different scenarios. Remember to customize the content to fit your specific needs and details.
1. Requesting an Initial Quote
This is a standard template when reaching out to potential providers for the first time.
Subject: Quotation Request: [Product/Service Name] - [Your Company Name]
Dear [Recipient's Name],
I hope this email finds you well.
I am writing on behalf of [Your Company Name] to request a comprehensive quotation for [specific product/service]. We are currently evaluating potential providers for our needs.
Could you please provide us with a detailed quote that includes:
- Itemized pricing for [Product/Service Details]
- Applicable discounts for bulk orders (if relevant)
- Delivery timeline and estimated shipping costs
- Payment terms
- Any relevant terms and conditions
We would appreciate it if you could send the quotation to [email address] by [desired date].
If you require any clarification or additional information, please do not hesitate to contact me. Thank you for your time and consideration. Best regards, [Your Name]
[Your Title]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
2. Requesting a Revised Quotation
Use this template if the initial quote needs adjustments or didn't fully meet your requirements.
Subject: Request for Revised Quotation - [Original Product/Service] - [Your Company Name]
Dear [Recipient's Name],
Thank you for providing the quotation for [Product/Service Name]. We appreciate you taking the time to prepare it.
Upon review, we have identified a few areas that need revision to align with our current requirements. Specifically, we need the quotation to include/adjust:
- [Clearly state the specific changes or additions needed, e.g., Pricing for X quantity, Inclusion of Feature Y, Adjustment to delivery schedule, etc.]
Could you please provide us with an updated quotation reflecting these changes?
We appreciate your prompt attention to this matter.
Best regards,
[Your Name]
[Your Title]
[Your Company Name]
3. Requesting a Quotation for Cost Details
This template is for when you primarily need a breakdown of specific costs.
Subject: Quotation Request: Cost Details for [Product/Service/Items] - [Your Company Name]
Dear [Recipient's Name],
I hope this email finds you well.
We are writing to request a detailed quotation specifically outlining the cost components for [Product/Service/Items]. We are interested in understanding the pricing structure for:
- [Specific cost details you need, e.g., Material prices for X, Labor rates for Y, Transportation costs, Service fees]
Could you please provide a breakdown of these costs? Please also include information on any potential discounts or special offers related to these components.
We look forward to receiving the quotation at your earliest convenience.
Thank you for your time.
Best regards,
[Your Name]
[Your Title]
[Your Company Name]
4. Requesting a Quotation for a Bulk Purchase
Ideal for inquiring about pricing and terms for large quantities.
Subject: Quotation Request: Bulk Purchase of [Product Name] - [Your Company Name]
Dear [Recipient's Name],
I hope this email finds you well.
[Your Company Name] is currently planning a bulk purchase of [Product Name]. We are interested in purchasing approximately [Quantity] units and would like to request a quotation from your company.
Please provide us with the following information in your quotation:
- Unit price for [Product Name] in bulk quantities ([Quantity])
- Any available discounts or tiered pricing for bulk purchases
- Estimated delivery timeframe and shipping costs for this quantity
- Applicable payment terms
We would also appreciate information on any other special offers or promotions for bulk orders.
We look forward to your prompt response.
Thank you and best regards,
[Your Name]
[Your Title]
[Your Company Name]
5. Requesting a Quotation from a Supplier
This template is tailored for procurement from upstream suppliers.
Subject: Quotation Request: Supply of [Product/Service] - [Your Company Name]
Dear [Recipient's Name],
Hope this email finds you well.
We are writing to request a quotation from your esteemed organization for the supply of [Product/Service]. As part of our ongoing efforts to optimize our supply chain, we are evaluating suppliers for [briefly mention purpose, e.g., manufacturing our products, supporting our services].
Kindly provide us with a detailed quotation including:
- Pricing for [Product/Service]
- Applicable terms and conditions
- Estimated delivery timeline
- Minimum order quantities (if applicable)
Please send the quotation to [email address] by [deadline]. Feel free to contact me if any clarification or additional information is required.
Thank you for your prompt attention to this matter.
Best regards,
[Your Name]
[Your Title]
[Your Company Name]
6. Requesting a Quotation from a Vendor
Use this for inquiring about pricing and terms from retailers or resellers.
Subject: Quotation Request: [List of Items] - [Your Company Name]
Dear [Recipient's Name],
I hope this email finds you well.
We are writing to request a quotation from your company for the following items:
- [Item 1 - Quantity, brief description]
- [Item 2 - Quantity, brief description]
- [Item 3 - Quantity, brief description]
[Add more items as needed]
Please provide us with a detailed quotation including:
- Unit price for each item
- Quantity discounts (if applicable)
- Any additional charges such as shipping, handling, or taxes
If you have any questions or require further information regarding our needs, please do not hesitate to contact me. We are looking forward to receiving your quotation by [Deadline].
Thank you for your attention.
Best regards,
[Your Name]
[Your Title]
[Your Company Name]
7. Responding to a Request for a Quotation
This template is for businesses providing a quote to a potential customer.
Subject: Quotation for [Product/Service Name] - Ref: Your Request
Dear [Recipient's Name],
Thank you for your interest in [Your Company Name] and for requesting a quotation for [Product/Service Name]. We appreciate the opportunity to potentially work with you.
In response to your request, please find attached our comprehensive quotation that addresses the requirements you specified. [Optional: Briefly mention key highlights or where to find specific details in the attachment].
[Attach the quotation document - PDF recommended]
The quotation includes detailed pricing, terms and conditions, and the proposed delivery/completion timeline.
Please review the attached document. If you have any questions or require further clarification on any aspect of the quotation, please feel free to reach out to me directly.
Thank you once again for considering [Your Company Name]. We look forward to the possibility of collaborating with you.
Best regards,
[Your Name]
[Your Title]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
[Your Website - Optional]
Streamline Your Quotation Emails with Merlio
Writing professional and persuasive quotation emails can be time-consuming. Leveraging an AI-powered writing assistant, such as those available through platforms like Merlio, can significantly streamline this process and enhance the quality of your communication.
An AI writing assistant can help you:
- Generate Drafts Quickly: Provide key details (purpose, target audience, key points), and the AI can generate a structured draft email in moments.
- Improve Content and Tone: Refine your wording to ensure clarity, professionalism, and persuasiveness, whether you're making a request or presenting your offer.
- Suggest Subject Lines: Get ideas for clear and compelling subject lines that improve open rates.
- Ensure Accuracy: By helping structure your request or response, an AI can help ensure you cover all necessary points.
While an AI can provide a strong starting point, always review and customize the generated content to perfectly match your specific situation and maintain your brand's voice.
Conclusion
Writing a quotation email is a fundamental business communication skill. By following a clear format, providing precise details, and maintaining a professional tone, you can ensure your requests are understood and your responses are comprehensive. Utilizing tools like Merlio can further enhance your efficiency and the quality of your emails, helping you build stronger business relationships and achieve your goals.
SEO FAQ
Q: What is the main purpose of a quotation email? A: The main purpose of a quotation email is to formally request or provide detailed information about the cost, terms, and scope of products or services.
Q: What should be included in a quotation request email? A: A quotation request email should include an introduction, a clear description of the required products/services, a list of specific information needed (pricing, terms, delivery), any relevant attachments, a deadline for the quote, and your contact information.
Q: How do I write a good subject line for a quote request? A: A good subject line should be clear and concise, immediately stating the email's purpose. Include terms like "Quotation Request" and the name of the product or service.
Q: What's the best way to present pricing in a quotation response email? A: Presenting pricing and details clearly is crucial. Using bullet points, lists, tables, or attaching a structured document (like a PDF quote) is highly recommended for readability and accuracy.
Q: Is it okay to use a template for quotation emails? A: Yes, using a template is a great starting point for consistency and efficiency. However, always customize the template with specific details for each request or response to ensure it is relevant and personalized.
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