12 Best SEO Software for Agencies in 2025

As we move into 2025, the SEO landscape continues to evolve. To stay competitive, agencies need advanced tools to meet the diverse demands of their clients. From content creation and on-page optimization to backlinking and technical SEO, the right software can make a significant difference in improving search engine rankings and driving traffic. In this guide, we’ll explore the 12 best SEO software tools for agencies, categorized by their primary functions: Article Creation, On-page SEO, Off-page SEO, and Technical SEO.

The Best SEO Software for Agencies at a Glance

Best SEO Tools for Agencies

Tool NameBest Known ForPricing PlanAI Article Writer 6.0SEO article generation and on-page keyword insertionStarts at $16/month (billed yearly)SEO Checker & OptimizerOn-page SEO optimization (content length, title tags, keyword usage, etc.)Starts at $16/month (billed yearly)Pro Writing AidSEO editing and natural keyword insertionStarts at €30/monthHubSpot’s Blog Idea GeneratorSEO topic generationFreeGoogle Search ConsoleWebsite index and ranking trackingFreeScreaming FrogOn-page optimization (page titles, meta descriptions, etc.)Free and Paid PlansSEOquakeBacklinking and SEO metricsFreeBuzzStreamLink building for social media and PRStarts at $24/monthAhrefsSite auditing and keyword metricsStarts at $99/monthContentKingWebsite crawling and indexingStarts at $39/monthLumar (formerly DeepCrawl)Technical SEO and site auditingCustom pricingBotifyEnterprise-level SEOCustom pricing

Best Article Creation SEO Software for Agencies

1. AI Article Writer 6.0

AI Article Writer 6.0 from Writesonic simplifies the content creation process for agencies. This tool generates factually accurate, SEO-optimized articles with real-time data. It integrates keyword research, maintains brand voice, and ensures the content resonates with your audience. Additionally, it comes with an automatic image generator, reducing the time spent on sourcing visuals.

Key Features:

• Real-time content generation with accurate data
• Maintains your brand's voice and tone
• SEO-friendly, integrated with Writesonic's SEO tools
• Automatic image generation for blog posts

Pricing:

• Individual Plan: $20/month (or $16/month billed annually)
• Teams Plan: $30/month (or $25/month billed annually)
• Custom Plan: Pricing based on features

2. HubSpot's Blog Idea Generator

HubSpot’s Blog Idea Generator helps agencies generate blog topics quickly. By entering a few keywords, it suggests multiple content ideas for your next blog post, helping you overcome writer's block and providing a good starting point for content creation.

Key Features:

• Generates multiple blog topic ideas at once
• Free tool ideal for brainstorming

Pricing:

• Free to use

3. ProWritingAid

ProWritingAid is a powerful SEO editing tool that helps ensure content is grammatically correct, engaging, and SEO-friendly. It offers real-time feedback on grammar, sentence structure, and readability, making it an excellent tool for agencies focused on high-quality content creation.

Key Features:

• Grammar and style corrections
• Real-time writing suggestions
• Plagiarism detection
• Language support and integration with Word and Google Docs

Pricing:

• Free Plan
• Premium Plan: €30/month
• Pro Plan: €36/month

Best On-page Optimization SEO Tools for Agencies

4. Writesonic’s SEO Checker & Optimizer

Writesonic’s SEO Checker & Optimizer is an AI-powered tool designed to improve on-page SEO. It helps optimize content by analyzing factors such as content length, keyword usage, and semantic structure. Once optimized, it provides suggestions for further improvements and generates SEO scores.

Key Features:

• On-page SEO optimization
• SEO-relevant image generation
• SEO meta tag and summary creation
• Plagiarism check

Pricing:

• Starts at $20/month for advanced features

5. Google Search Console

Google Search Console is essential for agencies monitoring website performance. It provides insights into indexing issues, keyword rankings, and site health, enabling you to track SEO progress and identify areas for improvement.

Key Features:

• Tracks keyword rankings and indexing issues
• Offers detailed SEO performance reports
• Alerts for broken links and errors

Pricing:

• Free

6. Screaming Frog

Screaming Frog is a comprehensive tool for on-page SEO audits. It helps agencies identify broken links, missing metadata, duplicate content, and other issues that can affect search engine rankings.

Key Features:

• Identifies SEO issues like broken links and missing metadata
• Visualizes site architecture
• Free and paid versions available

Pricing:

• Free Plan
• Paid Plan: $259/year

Best Off-page SEO Software for Agencies

7. SEOquake

SEOquake is a popular Chrome extension that offers detailed SEO metrics such as backlinks, domain age, and keyword density. It's particularly useful for agencies looking to analyze off-page SEO factors and assess their backlink profile.

Key Features:

• Analyzes SEO metrics for webpages
• Backlink profile analysis
• Displays SEO metrics on SERPs

Pricing:

• Free

8. BuzzStream

BuzzStream simplifies outreach for link-building, social media management, and PR. It helps agencies track conversations, manage contacts, and schedule follow-ups for effective outreach campaigns.

Key Features:

• Manages outreach campaigns and contacts
• Monitors social media engagement
• PR and link-building support

Pricing:

• Starter Plan: $24/month
• Growth Plan: $124/month
• Professional Plan: $299/month
• Custom Plan: $999/month

9. Ahrefs

Ahrefs is a top-tier SEO tool used by agencies to conduct competitor research, audit websites, and analyze backlinks. It’s an all-in-one solution for optimizing off-page SEO strategies and tracking the performance of keywords.

Key Features:

• Backlink analysis and competitor research
• Comprehensive keyword research
• Site audit and SEO report generation

Pricing:

• Lite Plan: $99/month
• Standard Plan: $199/month
• Advanced Plan: $399/month
• Enterprise Plan: $999/month

Best Technical SEO Software Solutions for Agencies

10. ContentKing

ContentKing provides real-time SEO audits, tracking changes made to your client’s website and offering continuous updates. This tool is perfect for agencies looking to monitor their client's website’s SEO health on an ongoing basis.

Key Features:

• Real-time SEO audits and alerts
• Change tracking for SEO performance
• Identifies indexing and crawl issues

Pricing:

• Basic Plan: $39/month
• Standard Plan: $149/month
• Pro Plan: $279/month
• Enterprise Plan: Custom pricing

11. Lumar (formerly DeepCrawl)

Lumar is a robust SEO tool for agencies focused on technical SEO. It crawls websites to identify and resolve issues like broken links, duplicate content, and missing metadata. It’s particularly useful for large-scale SEO projects.

Key Features:

• Identifies technical SEO issues
• Provides data visualizations for easy interpretation
• Generates detailed reports with actionable insights

Pricing:

• Custom pricing

12. Botify

Botify is an enterprise-level technical SEO platform. It helps agencies manage website crawls, analyze server logs, and track SEO performance. It’s designed for larger agencies or those with more complex SEO needs.

Key Features:

• Manages and schedules crawls
• Analyzes server log files for SEO issues
• Comprehensive SEO insights

Pricing:

• Custom pricing

Factors to Consider When Choosing SEO Software for Agencies

When choosing the best SEO software for your agency, consider the following:

1. Agency Needs and Goals

Understand your agency’s core SEO needs, such as keyword research, backlink analysis, or content optimization. Choose a tool that aligns with your current SEO focus.

2. Budget Considerations

SEO tools come in various pricing plans. Determine your budget and choose a tool that provides value for money while accommodating your agency's growth.

3. Adaptability and Flexibility

Select a tool that can easily adapt to changes in search engine algorithms and SEO practices.

4. User Interface and Ease of Use

Choose tools with intuitive interfaces to ensure your team can use them effectively without extensive training.

Conclusion

In 2025, SEO optimization is no longer just about keywords; it involves a comprehensive approach that includes on-page optimization, technical SEO, and off-page SEO. Using the right software tools is crucial for achieving higher rankings and driving more traffic to your clients’ websites.

By integrating tools like Writesonic’s SEO Checker & Optimizer and AI Article Writer 6.0, you can streamline your agency's SEO efforts and deliver top-notch results.

SEO FAQ

Q1: What is the best SEO software for agencies in 2025?
The best SEO software depends on your agency’s needs. For content creation, AI Article Writer 6.0 is highly recommended. For on-page SEO, SEO Checker & Optimizer is a great tool, while Ahrefs is excellent for backlink and competitor analysis.

Q2: How much do SEO software tools cost?
SEO software pricing varies. Some tools, like HubSpot's Blog Idea Generator, are free, while others, like Ahrefs and Botify, offer paid plans starting from $99/month.

Q3: Can SEO software help with technical SEO?
Yes, tools like ContentKing, Lumar, and Botify specialize in technical SEO, helping agencies monitor and resolve crawl and indexing issues in real time.