Top 10 Hashtag Generator Tools for Social Media Success - Merlio

Listen to a social media expert and they’ll tell you that the average Instagram post should have between five and 30 hashtags. Surely there is a good reason for that. More hashtags mean more people see the post. But how are you going to come up with so many catchy hashtags? That’s where these 10 hashtag creator tools come in.

10 Best Hashtag Generators for Social Media Success

• Merlio – Best Hashtag Generator Overall
• Copy.ai – Best Hashtag Generator for Instagram
• Sistrix – Best for Finding Popular Instagram Hashtags
• Hashtags for Likes – Best for TikTok Hashtags
• #HashMe – Best Hashtag Generator for iOS
• RiteTag – Best Hashtag Maker for Android
• Influencer Marketing Hub – Best Hashtag Maker From Images
• Toolzu – Best Headline Generator Free to Access
• Inflact – Best Hashtag Tool for Related Hashtags
• All Hashtag – Best for Random Hashtag Suggestions

Merlio – Best Overall Hashtag Generator

Tons of hashtags per prompt. That’s what you get with the Hashtag Generator from Merlio, which only asks you for three simple things – a selection of keywords, your desired tone, and your preferred language. It does the rest for you, generating up to five collections of hashtags (usually between 10 and 20 hashtags per collection) based on the keywords entered.

Of course, some of the hashtag suggestions are simply the keywords you entered. But the tool does a great job of riffing on those keywords to come up with related terms. Plus, you get to choose between 30 languages – ideal for appealing to a multi-lingual Instagram audience. Try it out and you’ll have more hashtags than you know how to handle.

Pricing

You get a generous free tier with Merlio, which should be enough to cover the hashtags on most of your posts. If you need more, paid plans offer increased usage and additional features. Check our pricing page for details.

Features

• Tons of hashtags per prompt
• Riffs on the keywords you enter
• Over 30 languages
• Create hashtags in multiple tones

Cons

• Advanced features may require a paid plan.

Copy.ai – Best Hashtag Generator for Instagram

Copy.ai sets out its stall early by ensuring you know its hashtag generator is geared toward Instagram. And to be fair, it delivers on its promise by offering tons of lively hashtags based on your keyword prompts. Combine that with the 90+ copywriting tools it offers, and you can create hashtags, the posts to go with them, and even articles linked to your posts.

Pricing

Assuming you want to upgrade from the Free tier, Copy.ai has a Pro tier costing $49 per month ($36 if billed annually) or an Enterprise tier with customized prices based on your needs.

Features

• Great at creating Instagram-ready hashtags
• Tons of writing tools beyond hashtag creation
• Cater to a full suite for social media

Cons

• You have to sign up to use the hashtag generator
• Offers a limited number of languages on the free tier.

Sistrix – Best for Finding Popular Instagram Hashtags

The Germany-based Sistrix keeps things simple by asking you to enter a keyword, after which it’ll dynamically generate 30 hashtags related to that keyword. But the special part is that it gives each of the hashtags it creates a rating, showing you how popular the tag is based on what’s being used on Instagram right now.

Pricing

The hashtag generator on its own is free to use, with Sistrix only charging for its suite of social tools as a full package. It’s currently in beta, so you can land a monthly subscription for €1 per month (approx. $1.09) rather than the usual €99 (approx. $108).

Features

• Creates 30 hashtags per prompt
• You can use multiple keywords
• Ranks each hashtag created based on popularity

Cons

• No way to set a language other than English

Hashtags for Likes – Best for TikTok Hashtags

Not everything needs to be an IG hashtag generator. With Hashtags for Likes, you get the choice – Instagram or TikTok. As a bonus, the tool can even come up with Instagram usernames, perfect for somebody who has a new account and can’t come up with something. The only downside is that everything’s locked behind a paywall.

Pricing

Pricing starts at $19 per week, which gives you access to the hashtag generator, as well as tools to grow your follower count on Instagram. Going Pro ups the price to $25 per week and unlocks the TikTok hashtag generator.

Features

• Creates hashtags for TikTok and Instagram
• Popularity analysis for each hashtag
• Performance reports for your hashtags

Cons

• Relatively high price tag for hashtag generation
• You have to pay more for TikTok hashtags

#HashMe – Best Hashtag Generator for iOS

Sometimes, you just want a hashtag creator that gives you an overview of what’s trending in the palm of your hand. That’s what #HashMe delivers, though only if you have an iPhone. Android users are left in the cold, but Apple users get a tool that’s ideal for highlighting the trendiest tags going on Instagram right now.

Pricing

You have a choice between an $8.99 monthly membership or the Premium tier, which asks for a one-off payment of $59.99.

Features

• Great at finding trending tags
• Can create hashtags from photos as well as text input

Cons

• Only available for iOS devices
• Expensive given that it only offers 15 hashtags per prompt

RiteTag – Best Hashtag Maker for Android

RiteTag is a smart AI hashtag generator because it comes up with tags for two things – images and text. The text prompts work as you’d expect. Enter a keyword and you get a selection of related hashtags. But it’s the image-based generator that shines, as it can analyze an image to create context-sensitive hashtags based on what it sees.

Pricing

RiteTag is free to use, though it’s part of the RiteKit suite that can set you back $65 per month if you subscribe to the whole thing.

Features

• Creates hashtags for images and text
• Available on iOS, Chrome, and Android

Cons

• You have to download an app or extension to use it
• Pushes you toward a subscription to RiteKit

Influencer Marketing Hub – Best Hashtag Maker for Images

Influencer Marketing Hub’s hashtag generator works a little differently. Rather than asking for text prompts, it has you upload an image that it interprets to provide keywords related to what it sees. You pick five of those keywords and the tool suggests a bunch of hashtags.

Pricing

You don’t pay a dollar for Influencer Marketing Hub’s hashtag generator.

Features

• Picks keywords for you based on an image upload
• Get hashtags for up to five AI-generated keywords
• 100% free

Cons

• You have little control over the suggested keywords
• Image interpretation can sometimes lead to irrelevant hashtags

Toolzu – Best Headline Generator Free to Access

Toolzu gives you three options when generating hashtags – keywords, URLs, and images. Though the image interpretation leaves something to be desired, being able to use a post URL is great for creating hashtags for posts about your business or most recent articles.

Pricing

Toolzu is free to use on browsers and via its apps.

Features

• Generate hashtags based on keywords, images, or URLs
• See usage levels for each generated hashtag
• Has mobile apps for Android and iOS

Cons

• Image hashtag generation isn’t great
• Suggests existing hashtags rather than creating its own

Inflact – Best Hashtag Tool for Related Hashtags

Inflact lets you generate hashtags using an image, post URL, or text. But where it differs is in the way it displays the created tags. Beyond showcasing those most relevant to your prompt, it also comes up with tons of tags that may be related, giving you more options than almost all other hashtag tools.

Pricing

Though Inflact’s hashtag generator is free to use, the rest of its tools aren’t. Prices range from $54 per month for the Basic package to $84 if you go Pro. Note – these tools are focused more on building your Instagram profile, so they can be useful if you’re struggling to get followers.

Features

• Suggests tons of hashtags per prompts
• Upload images, post URLs, and text prompts
• Apps for iOS and Android

Cons

• Photo hashtag suggestions are not as accurate as competitors
• Most extra tools are locked behind a paywall

All Hashtag – Best for Random Hashtag Suggestions

All Hashtag’s “Random” option isn’t actually 100% random. Rather than giving you hashtags that are unrelated to any subject it can think of, it provides random tags related to a keyword you enter. So, they’re relevant, but they’re not checked for popularity. Of course, the tool can also show “Top” and “Live” tags if you want to see what’s trending right now.

Pricing

All Hashtag is free to use, with no caveats or conditions.

Features

• Cool “Random” feature can help you find niche hashtags
• “Top” and “Live” searches show what tags are trending right now

Cons

• Pretty bare bones
• Tends to create irrelevant hashtags sometimes

Conclusion

Finding the right hashtags can significantly impact your social media success. These top 10 hashtag generator tools offer a variety of features to help you discover relevant and engaging tags for your content. Whether you're looking for overall performance, Instagram-specific suggestions, TikTok trends, or image-based discovery, there's a tool on this list to suit your needs. Don't forget to try out Merlio's Hashtag Generator for a powerful and versatile solution!

SEO-Optimized FAQs About the Best Hashtag Generators

Can hashtag generators predict the popularity of a hashtag?

Generally, no. Instead, they’re really good at telling you what hashtags are currently trending, assuming they draw their tags directly from Instagram or TikTok. If there’s no direct link to a platform, the generators tend to riff based on the keywords, URLs, or images you provide. Some tools, like Sistrix and Hashtags for Likes, do offer insights into the current popularity of hashtags.

How do hashtag generators boost social media engagement?

Simple – they give you more relatable and SEO-optimized hashtags. By using relevant hashtags, you increase the visibility of your posts to a wider audience interested in your content. Depending on the generator, you may even get information about how popular the hashtag currently is, allowing you to strike a balance between broad, high-volume tags and more specific, niche choices. They’re especially helpful if you excel at creating content but struggle with brainstorming a large number of relevant tags.

Which is the best hashtag generator overall?

While each tool has its strengths, Merlio's Hashtag Generator stands out for a few reasons. Beyond offering a wide range of relevant hashtags based on keywords, it provides options for tone and language. The latter is particularly valuable if you have a multilingual audience, as you can generate hashtags that appeal to everyone. The tone option allows for context-specific hashtag generation, such as professional tags for business posts or fun tags for more casual content.

Are free hashtag generators effective?

Yes, many free hashtag generators can be very effective for finding relevant hashtags. Tools like Sistrix, Influencer Marketing Hub, Toolzu, All Hashtag, and even the free tiers of some paid tools can provide valuable suggestions. However, paid tools often offer more advanced features, such as popularity analysis, trend identification, and a wider range of suggestions.

How many hashtags should I use on my social media posts?

The optimal number of hashtags varies depending on the platform. For Instagram, it's generally recommended to use between five and thirty hashtags. For Twitter, one or two relevant hashtags are usually sufficient. On TikTok, using a mix of trending and niche hashtags can be effective. Experiment to see what works best for your specific content and audience.

Can hashtag generators help with SEO?

Yes, using relevant hashtags can indirectly help with SEO, particularly on platforms like Instagram and TikTok that function as visual search engines. By using keywords as hashtags, you can increase the discoverability of your content when users search for those terms within the platform. This can lead to increased visibility, engagement, and potentially drive traffic to your website or other online properties.

Are there any risks to using hashtag generators?

While generally safe, there are a few potential risks to be aware of. Some generators might suggest irrelevant or overused hashtags that could harm your engagement. It's always a good practice to review the generated hashtags and select only those that are highly relevant to your content and target audience. Additionally, avoid using spammy or misleading hashtags.

How often should I update my hashtag strategy?

It's a good idea to periodically review and update your hashtag strategy, especially as trends and popular keywords change over time. Keep an eye on what's working well for your content and audience, and don't be afraid to experiment with new hashtags. Using a hashtag generator can be a helpful way to discover fresh and relevant tags to incorporate into your strategy.