Midjourney Statistics – Users, Growth, and Revenue Insights for 2024

idjourney, an AI-powered image-generation platform, has made a massive impact on the AI art industry since its launch in 2022. With millions of users and impressive revenue projections, the platform continues to grow rapidly. In this blog, we’ll explore the latest Midjourney statistics, providing an in-depth look at its user base, growth, revenue, and more.

Key Midjourney Statistics to Know

• 19.26 million registered users on Discord as of March 2024
• 17.04 million visits to Midjourney in April 2024
• Projected revenue for 2024: $300 million
• Surpassed 1 million users within six months of launch
• 58.85% male users, 41.15% female users
• Subreddit members reached 1.1 million in February 2024
• 75.11% of users access Midjourney via desktops

What Is Midjourney?

Founded by David Holz, Midjourney is an AI-powered image generator launched in July 2022. It enables users to create stunning, realistic images based on text prompts. Since its inception, the platform has rapidly gained popularity, with millions of users leveraging its capabilities through Discord.

How Many Users Does Midjourney Have?

As of March 2024, Midjourney has 19.26 million registered users. The platform has grown significantly from 17.5 million users in December 2023, marking an increase of 1.76 million users in just three months. Active daily users typically range between 1.2 million and 2.5 million.

Users must create a Discord account to access Midjourney, which has contributed to its position as one of the most popular Discord servers globally.

Midjourney's Early Milestones

Within six months of its release, Midjourney surpassed 1 million users, making it one of the fastest-growing platforms in its category. Here’s a quick look at the top platforms that reached this milestone:

RankPlatformTime to 1M Users1Threads1 hour2ChatGPT5 days3Instagram2.5 months4Spotify5 months5Midjourney6 months

Midjourney's Growth and Engagement

In February 2024, the Midjourney subreddit reached 1.1 million members, a significant increase from 936,516 in November 2023. However, despite growth in members, user engagement has decreased, with daily posts and comments seeing fluctuations.

Midjourney Traffic Overview

Midjourney’s global traffic has been impressive, with 17.04 million visitors recorded in April 2024. The platform saw a slight dip in traffic in May, recording 17.04 million visits, after peaking at 18.48 million in March 2024.

Demographics of Midjourney Users

Gender Distribution

Midjourney’s user base is predominantly male, with 58.85% male users compared to 41.15% female users. This gender distribution is indicative of the platform’s appeal to creative professionals and tech enthusiasts.

Age Distribution

Midjourney is particularly popular among younger users, especially those aged 25 to 34 years, who make up 37.44% of the platform’s users. Other key age groups include 18 to 24 (22.39%) and 35 to 44 (19.62%).

Age GroupPercentage of Users18 to 24 years22.39%25 to 34 years37.44%35 to 44 years19.62%45 to 54 years11.36%55 to 64 years5.72%Over 65 years3.47%

Device Preferences

The majority of Midjourney users prefer accessing the platform on desktops, with 75.11% of users choosing desktops over mobile devices for a more comfortable and efficient image creation experience.

Traffic and Marketing Insights

Traffic by Region

The United States is the largest source of traffic to Midjourney, accounting for 16.99% of its users, followed by India (5.28%) and Brazil (4.07%).

CountryShare of TrafficAverage Visit DurationUnited States16.99%11:29 minutesIndia5.28%5:55 minutesBrazil4.07%10:10 minutes

Marketing Channels

The largest portion of Midjourney’s traffic comes directly, contributing 62.63% of the total traffic. Organic search is the second leading contributor, driving 30.75% of visits.

ChannelShare of TrafficDirect62.63%Organic Search30.75%Social Media3.93%Referrals2.06%Paid Search0.10%

Midjourney's Revenue Growth

Midjourney has seen impressive revenue growth since its launch, with projections suggesting it will reach $300 million in 2024. In 2023, the platform generated $200 million, up from $50 million in 2022.

YearRevenue2024*$300 million2023$200 million2022$50 million

Subscription Plans

Midjourney offers several subscription plans, each with varying benefits. The Basic Plan starts at $10/month, with additional premium options available for more GPU time and higher-tier features.

PlanMonthly CostAnnual CostGPU TimeBasic Plan$10$963.3 hrs/monthStandard Plan$30$28815 hrs/monthPro Plan$60$57630 hrs/monthMega Plan$120$1,15260 hrs/month

Frequently Asked Questions (FAQ)

How many users are on Midjourney?

Midjourney has 19.26 million registered users on its Discord server as of March 2024.

How much revenue does Midjourney generate?

Midjourney generated $200 million in 2023 and is projected to reach $300 million in 2024.

Which countries use Midjourney the most?

The United States leads with 16.99% of traffic, followed by India (5.28%) and Brazil (4.07%).

Who is the CEO of Midjourney?

David Holz, the founder of Midjourney, serves as the CEO of the platform.

Can I use Midjourney for free?

Midjourney no longer offers free access as of June 2023. Users must subscribe to one of their paid plans starting at $10/month.

What is Midjourney’s target audience?

Midjourney targets individuals interested in generating high-quality images from text prompts, including creatives and professionals in the design industry.

Conclusion

Midjourney has firmly established itself as one of the leading AI image-generation platforms, with impressive user growth and revenue. As the platform continues to expand, it’s clear that Midjourney is well on its way to achieving significant milestones in the coming years. With its growing user base and robust revenue model, Midjourney is positioned to play a major role in the future of AI-powered creativity.